o help your club prepare, we’ve created a New Year Rotary Public Image Checklist—a simple guide to ensure your club is putting its best foot forward online and in your community.
✅ What’s on the Checklist?
1. Update Your Online Presence
Make sure your club’s website and social media channels reflect the new theme and leadership for the year. Double-check that contact information, meeting times, and event calendars are current.
2. Use Rotary Brand-Compliant Logos
Check that your club is using the correct Rotary Masterbrand logo on all digital and print materials. This strengthens Rotary’s global identity and builds trust with your audience.
3. Share Engaging Stories and Photos
Highlight your service projects, member spotlights, and events with high-quality photos and brief stories. Let the community see the good your club is doing and inspire others to get involved.
4. Plan and Promote Club Events
Start the year with a bang by organizing community events or service projects. Use flyers, email, and social media to get the word out and invite public participation.
5. Strengthen Community Partnerships
Reach out to local nonprofits, schools, and businesses. Collaborate on shared goals and amplify your impact together—then tell that story to your community.
Whether you're a Public Image Chair or a club leader, this checklist is a great starting point to boost your visibility and impact in the coming year. Download the checklist, gather your team, and take the first step toward making this Rotary year your most impactful yet!