Rotary International’s People of Action campaign provides a clear, compelling answer to one of the most frequently asked questions: What is Rotary? It rallies us around a single, unified message—TELLING and SHOWING the world that we are people of action, dedicated to creating lasting change in our communities and beyond.
At its core, People of Action is about storytelling. It’s not just about what we do—it’s about the impact of our actions. This campaign provides a framework for Rotary Clubs to highlight their work in a way that is personal, relatable, and visually engaging.
How to Get Started
The first step in using People of Action for your club is to create a People of Action photo that showcases your members in action. Here’s how:
🔹 Use the Rotary Brand Center – Customize and download a People of Action template.
🔹 Try the Canva Template – Easily edit and personalize a People of Action graphic using Canva template.
🔹 Use the People of Action App – The app allows you to quickly create branded images right from your phone. See how-to-video
Once you have your customized People of Action photo, share it on your website, social media, newsletters, and event materials to amplify your message in a People of Action Campaign.