PEOPLE of ACTION

     Let's show our members and communities who and what Rotary is! The new People of Action public awareness campaign materials are available! You can prepare a visible image of Rotary to grow your membership. See the Brand Center for a template to make your own posters and Facebook ads. It is simple, it is effective, it is ACTION!
    The People of Action video from Rotary Brand Center aired as PSAs on VAST and Midco cable channels with a tagline to the District website. Billboards have displayed in Marshall, Sioux Falls and Rapid City! You can ask your local radio and TV stations to air PSAs for free too!
    The following NEW People of Action campaign materials are available now on the Brand Center. There are many other templates, formatted ads and posters. Please feel free to share this information with your club's Public Image team, and let me know if you have any questions.
  • Digital Banner Template
  • Shortened “What We See” video with a 25-second and 85-second version. This allows clubs to add in their own tagline in the last 5 seconds.
  • “What We See” Video with no voiceover with a 30-second and 90-second version of the video, and a script for each. This allows Rotarians to record the video in their own language or dialect.
  • Using the People of Action Campaign: Television ads (Guide)
  • Using the People of Action Campaign: Radio ads (Guide)
  • Radio ad with no voiceover. This allows Rotarians to record a radio ad in their own voice, language, or dialect.
    Use your club Facebook page to promote People of Action ads that you edit and personalize on the Brand Center. Then "friend" the District Facebook group page and link to your club's page, for even more synergy!
    I am available to visit with your club's leaders and Public Image team to create a marketing plan for your club. Arrangements to visit the Marshall area, Brookings, Watertown and Sioux Falls are in the works for late fall. Contact me now!
—Linda Peterson, Zone 27 Regional Public Image Coordinator  Linda4Rotary@me.com   605-341-5006
 
    Telling our Rotary story helps the world to better understand who we are: people of action, driven by a desire to strengthen communities, mobilize problem solvers, and find solutions to the tough challenges affecting people around the world.
    Stories about fundraisers, contributions, or international service projects are important and an integral part of what we do, but they’re not necessarily People of Action stories. The People of Action campaign is designed to help better inform our local communities about Rotary and the work we do for the places we call home. To let the rest of the world know who we are, we must let our neighbors know first.
    How do you tell a great People of Action story? A People of Action story connects with people by showing the positive impact we have on our communities. The best way to do this is by incorporating certain elements effectively into your story, such as:
*  A clear focus on a Rotary project in your local community
*   A description of how you or your club identified a challenge
*  An explanation of how club members and others in your community found a solution to the problem
*  A depiction of how your club saw that project through to completion, whether it’s in the works, complete, or ongoing
    Use the People of Action materials in the Brand Center.