Defining People of Action stories

    Telling our Rotary story helps the world to better understand who we are: people of action, driven by a desire to strengthen communities, mobilize problem solvers, and find solutions to the tough challenges affecting people around the world.
    Stories about fundraisers, contributions, or international service projects are important and an integral part of what we do, but they’re not necessarily People of Action stories. The People of Action campaign is designed to help better inform our local communities about Rotary and the work we do for the places we call home. To let the rest of the world know who we are, we must let our neighbors know first.
    How do you tell a great People of Action story? A People of Action story connects with people by showing the positive impact we have on our communities. The best way to do this is by incorporating certain elements effectively into your story, such as:
*  A clear focus on a Rotary project in your local community
*   A description of how you or your club identified a challenge
*  An explanation of how club members and others in your community found a solution to the problem
*  A depiction of how your club saw that project through to completion, whether it’s in the works, complete, or ongoing
    Use the People of Action materials in the Brand Center.